We’re the Smiths

We’re Chris and Melissa Smith, creators of Family Brand. Our purpose is to help you become a better parent, a better spouse, and to build a stronger family. From our early marriage struggles and almost divorce, we have learned that life should be lived by design, not default, and that your family is your life’s most important work. We encourage, inspire, and teach families through our ‘Family Brand’ podcast and ‘Level-Up Your Family in 8 weeks program’ how you can build relationships that last, & create an intentional family culture and brand. We believe in the power and strength of families, and know that taking a stand for your family is how we change the world.

Smith Family Values

Together with our kids, we continue to refine and declare what we stand for and what it means to be a Smith. Our last name really stands for something. It has become our family’s brand.

Our brand allows each member of our family to be who they really are, and to continue to grow and develop and explore who they want to become.

  • We believe you can be who you want to be
  • Smiths do hard things
  • Smiths love and support one another
  • Smiths are a team
  • Smiths are healthy and active
  • We are committed to elevate and inspire
  • Smiths are kind hearted
  • Smiths can talk about anything without judgement
  • Smiths are creators
  • Smiths are adventurous

Our Family


Chris & Melissa


Completely different, but definitely better together!



Chief Executive Officer

Visionary. Committed. Conscious. Jiu Jitsu Obsessed.



Business Development

Intuitive. Tender. Influencer. Sports (Specifically, Football) Fanatic.



Creative Director

Leader. Kind. Crafty. Perceptive. Tumbler.



Chief People Officer

Hilarious. Determined. Connector. Salad Eater. Perfect Push-Up Form.



The Actual Boss

Spirited. Independent. Fun. Always Ready For A Dance Party.



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What Families Are Saying

Shanda & Ash

“Family Branding was such a breath of fresh air for my relationship and family. Chris and Mellissa are vulnerable and real about what it took them and give real structure to how to immediately improve the landscape of your marriage and family. I would not second guess attending this workshop. It was the most relevant relationship and family workshop I've ever done!”

Shanda Sumpter & Ash Ghandehari

Jess & Brad 3

"The Family Branding Workshop was out of this world! It allowed us to go DEEP together. We laughed, cried, and created magic thanks to Melissa and Chris. We are engaged and it was truly divine timing that we signed up for this workshop! Through this process, we were able to see the through line with all of our passions & values and create an incredible big impact statement. We would recommend this to anyone! In fact, we would go again!"

Jess & Mark Angelini


"Neil and I had the privilege to attend Chris and Melissa‘s Family Brand workshop. First and foremost it’s powerful to know and feel that we aren’t alone in this family building and parenting journey. I loved being surrounded by a village of people who are committed to living from belief and intentional creation. One of my favorite parts of the day was just setting aside the time and space to be with my husband to create from joy. By the end of the workshop, we created a simple and powerful foundation that resonates with both of us and will serve our family as an anchor and a keystone. It’ll be so much easier to make decisions and choices with our belief spelled out in black-and-white It was wonderful to hear from the other families. We’re all facing similar challenges and we all have opportunities to grow and be better for ourselves and for our kids. Thank you from the bottom of my heart."

Neil & Wendi McKenna

Joe & Beth Brenneman

"Beth and I are so grateful for Chris and Melissa Smith and the commitment they have made to strengthening connection, purpose and vision within our family and all families. The experience of working with them has been outstanding every step of the way. First, they helped us get clear on our personal vision for our family and then supported Beth and I in enrolling our four adult sons in the same journey. It's been amazing. Our sons weren't quite sure what to expect at first, but they quickly became engaged and excited to participate. They have each fallen in love with Chris and Melissa! We now have a family vision that was created by all of us working together and sharing our desires. We know who we are. What we like. What we want. And we have a shared vision of how we want our family life to play out as each son moves forward in creating their own lives. We are connecting on a much deeper level. We regularly connect via video chat. And we have a renewed commitment to each other. Everything we consider gets filtered through a new lens. It allows us to make better decisions and stay aligned. We highly recommend Chris and Melissa! They are passionate about families and skilled at bringing clarity around purpose. We encourage you to consider being proactive in order to set your family up for long-lasting and sustainable success.”

Joe & Beth Brenneman