We are Chris and Melissa Smith, the parents of 5 children. We have been married for 15 years, but have only been friends for the last 10 of those years. 😉 After being separated and nearly divorced, we discovered that in order to create the life that we wanted it would require us to take a real stand for ourselves and each other.

Smith Vision

We decided that we weren’t just going to stay together and “make it work.” We were going to create the life and family that we both dreamed of.

What that has evolved into is a massive passion to support other families to take a stand by planting their families flag, and defining what they stand for. We have realized that just like the strongest companies, the strongest families define what they are creating and make their home one with a clear culture, and their own Family Brand.

This intentionality creates an unbelievable difference and confidence in each individual, family, and ultimately we believe, in the world! One of our favorite questions to ask parents is “what do you want to be known for as a family?”

We’d love to hear your answers!


Smith Family Values

  • Smiths do hard things
  • Smiths love and support one another
  • Smiths can talk about anything without judgement
  • Smiths are creators
  • Smiths are healthy and active
  • Smiths are a team
  • Smiths are fun

Social Media Specialist

Driven. Fun. Event Planner/Lover.


Chief Executive Officer

Visionary. Committed. Conscious. Jiu Jitsu Obsessed.


Business Development

Intuitive. Tender. Influencer. Sports (Specifically, Football) Fanatic.


Creative Director

Leader. Kind. Crafty. Perceptive. Tumbler.


Chief People Officer

Hilarious. Determined. Connector. Salad Eater. Perfect Push-Up Form.


The Actual Boss

Spirited. Independent. Fun. Always Ready For A Dance Party.


Create Or Complain

Creative Apparel DesignedBy The Smith Kids

Hi guys we believe that in any situation that you have two options, to CREATE or complain. We think that it is more powerful to choose create. We have started a T-shirt company that spreads that message to friends and family. Create or Complain is one of our family values that has impacted us, and we had the idea to turn this idea into a business. If you are interested in learning more, or in buying your own shirt to remind you what a powerful creator you are, you can click on the link below that leads to our store page. Thanks!

Tate and Tanner


Join our community to discover how simple it is to create more love, joy and connection in your home with your family.

Smith Family

Plant Your Family’s Flag

What is the backbone of our country?

Some would say it’s small businesses.

And while those are incredibly important,

We believe there is something else that’s even more vital to our way of life.

The American Family.

When all is said and done, your family is your
one constant.

Your North Star.

The people you can always lean on.

The people who will be there for you nomatter what.

Your family is your greatest source of love, joyand connection.

It is the tie that binds your hearts together.

Strengthening those ties is what the Family Brand is all about.

Family Brand offers you a strategic framework to help unlock what’s really important.

It wakes you up to the reason you were born.

It helps you embrace your purpose.

And plant your family’s flag.

Because you share more than chromosomes.

You share a story.

A story that’s yours and yours alone.

And this is where that story gets good.

Family Brand.



kj (2)

"I am so happy to be a part of this community! Attending Family Brand in person was so incredible! I loved how You guys shared your stories and experiences but built into it were soooooo many gems and ideas we could take and did take to apply right away. Creating our family statement was so much fun and my hubby and I really bonded as a couple thru it and that has transcended into our home! We adopted so many of the activities and ideas you shared such as the kid check ins and relating behavior moments back to our family statement to instill our values. Family Brand has brought our family closer together since! I look forward to seeing what else we can learn from you guys! Thank you for being such a powerful stand in the world! You're a huge blessing to ours!"

Kristel & Jason David

Shanda & Ash

“Family Branding was such a breath of fresh air for my relationship and family. Chris and Mellissa are vulnerable and real about what it took them and give real structure to how to immediately improve the landscape of your marriage and family. I would not second guess attending this workshop. It was the most relevant relationship and family workshop I've ever done!”

Shanda Sumpter & Ash Ghandehari

Jess & Brad 3

"The Family Branding Workshop was out of this world! It allowed us to go DEEP together. We laughed, cried, and created magic thanks to Melissa and Chris. We are engaged and it was truly divine timing that we signed up for this workshop! Through this process, we were able to see the through line with all of our passions & values and create an incredible big impact statement. We would recommend this to anyone! In fact, we would go again!"

Jess & Mark Angelini


"Neil and I had the privilege to attend Chris and Melissa‘s Family Brand workshop. First and foremost it’s powerful to know and feel that we aren’t alone in this family building and parenting journey. I loved being surrounded by a village of people who are committed to living from belief and intentional creation. One of my favorite parts of the day was just setting aside the time and space to be with my husband to create from joy. By the end of the workshop, we created a simple and powerful foundation that resonates with both of us and will serve our family as an anchor and a keystone. It’ll be so much easier to make decisions and choices with our belief spelled out in black-and-white It was wonderful to hear from the other families. We’re all facing similar challenges and we all have opportunities to grow and be better for ourselves and for our kids. Thank you from the bottom of my heart."

Neil & Wendi McKenna

Joe & Beth Brenneman

"Beth and I are so grateful for Chris and Melissa Smith and the commitment they have made to strengthening connection, purpose and vision within our family and all families. The experience of working with them has been outstanding every step of the way. First, they helped us get clear on our personal vision for our family and then supported Beth and I in enrolling our four adult sons in the same journey. It's been amazing. Our sons weren't quite sure what to expect at first, but they quickly became engaged and excited to participate. They have each fallen in love with Chris and Melissa! We now have a family vision that was created by all of us working together and sharing our desires. We know who we are. What we like. What we want. And we have a shared vision of how we want our family life to play out as each son moves forward in creating their own lives. We are connecting on a much deeper level. We regularly connect via video chat. And we have a renewed commitment to each other. Everything we consider gets filtered through a new lens. It allows us to make better decisions and stay aligned. We highly recommend Chris and Melissa! They are passionate about families and skilled at bringing clarity around purpose. We encourage you to consider being proactive in order to set your family up for long-lasting and sustainable success.”

Joe & Beth Brenneman