Mastering the 9-5 with Sean Cook

Hey Family Brand! It’s Chris and Melissa here, and today we are joined by one of our dear friends and someone who constantly inspires us—Dr. Sean Cook. Sean is a husband, a father of four, a dentist, and a proud Family Brand graduate. In this episode, we’re flipping the script on what it means to be “successful.” Instead of talking about the typical nine-to-five hustle, Sean shares what it looks like to master the five-to-nine—the hours after work that can so easily slip away from us but hold the most potential for connection, growth, and joy.

Sean opens up about the moment that changed everything for him: realizing he had missed nearly all of his son’s soccer games that season. That wake-up call led to a radical shift in priorities. He and his wife decided that their family—not just their business—deserved intention, structure, and purpose. That’s when they created a loose, but powerful evening rhythm: intentional dinners, one-on-one kid time, spiritual conversations, and space to simply be together.

What we love most about Sean’s story is how he and his wife made family leadership a shared vision. They developed core family values with their kids, shaped their evenings around connection, and let go of perfection in favor of presence. Whether they’re in the car, preparing dinner, or folding laundry—those ordinary moments are now opportunities to lead with love.

We also dive into the importance of presence, meditation, and how communication is more than just words. Sean’s insights about fatherhood, growth, and spiritual connection are powerful reminders that the little moments—when you’re off the clock—are where the real magic happens. If you’ve been craving more purpose in your evenings or wondering how to create deeper connection with your family, this episode will leave you inspired and equipped.

LINKS:

All Links Family Brand! 

• stan.store/familybrand

Episode Minute By Minute:

• 0:00 – Meet Dr. Sean Cook and the story behind “Mastering the 5 to 9”
• 3:00 – The soccer game that changed everything
• 6:00 – Turning the family into a team with shared values
• 10:00 – Why presence matters more than perfection
• 14:00 – Creating intentional evenings, one kid at a time
• 18:00 – Listening, curiosity, and what kids really need
• 22:00 – Meditation, mindfulness, and modeling peace
• 26:00 – Adapting rhythms as kids grow and life gets busy
• 30:00 – Family communication, co-creating goals, and deeper connection
• 36:00 – Final reflections: Why Sean says he’ll never retire from being a dad