Family Brand Academy

You Deserve to Be as Intentional with Your Family as You are with Your Business.


The most important investment you may ever make as an entrepreneur
is in your family.

Family Brand Academy empowers you to build your family’s future by design instead of by default.

As an entrepreneur, is your family getting the best of you or what’s left of you?

We often work with entrepreneurs who feel like they struggle at times to be as intentional in their home and family as they are in their business. They know that more is possible for their family but often feel too overwhelmed and busy to take on anything else.

We are here to help you change that. This program was created by entrepreneurs for entrepreneurs. It allowed us to be as intentional in building our family as we were in building our businesses. We know from our experience and the experiences of other families that it can do the same for you.

“I can’t imagine anything more entrepreneurial than building a family that lasts and that is what Family Brand has done for our family.”

- Lindsay Hadley, CEO of Hadley Impact

We are here to help you win. And here is what is so interesting. As entrepreneurs, we know and understand the power of a brand. In fact, Steve Forbes said, “Your brand is the single most important investment you can make in your business.” But what about our family? Shouldn’t they have a brand as well?

And what about culture? As entrepreneurs, we know that our company culture is what makes our businesses sustainable and is truly one of our greatest competitive advantages. But what about the culture in our homes? Is it a culture that has been created by design or developed by default?

“It’s crazy, as a business owner I’ve literally spent hundred of thousands of dollars on conferences, trainings, masterminds, courses and classes, but how often have I spent that kind of effort and invested in my family and my ability to lead and guide as the head of the household? I am so grateful for the experience that Family Brand has provided.”

- Tom Shieh, CEO Crimcheck

John Mackey, founder of Whole Foods said, “If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.”

One could also say, if we are lucky enough to be someone’s parent, then we have a moral obligation to make sure people look forward to being part of our family.

We can do this by uncovering who we are as a family. By creating family values that define what we stand for. And, define what we stand for, and by building a culture by design.

Watch this video to learn about Family Brand Academy



We’ll walk you through the process of creating your Family Brand through our library of short, easy to digest videos that can be watched a few minutes at a time.

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detailed workbook

Do the deep work of reflection and intentionally creating your Family Brand with your family in this detailed workbook.



family brand commitment

Create a lasting impact on your children and your marriage with your Family's Brand by committing to it. Gain access to our ongoing Family Brand community to connect and stay on track.

All of this is included in Family Brand Academy and more!

Family Brand Academy is for Families Who…


You want to have a clearly defined and created culture, vision, and values in your family and home.


You believe that more is possible for your family.


You want to feel like you are winning as a family


You are committed to growth


Are willing and want to do the work to improve your family life


You may feel overwhelmed with everything on your to-do list but want to make family a priority


You want to raise confident children who know clearly what they stand for


You want to be as intentional in your family as you are in your business and are looking for a proven system to plug into to do it. 


You have a big vision and goals for what you want to achieve in life, but also want to raise children who are hardworking, independent, and grateful


You want more strength and courage to live a life of adventure and purpose together


You want the freedom to create your Family Brand at your own pace 


You are self driven to complete the Family Brand program on your own (if you want more accountability to complete the program check out our group program option HERE)

What Entrepreneurs and Their Families
Are Saying…

"My husband and I haven’t stopped thinking and talking about our family brand since we went through Family Brand and defined our values, goals, and culture. Our souls are invigorated in creating a family that will be bonded for generations of time."

Abi Ayres

Ayres Family Photo
FamilyBrand - Nickerson Picture

"Family Brand helped us be intentional with our time together as a family. We live in a world where there’s a lot of noise. Noise about racial equality, social justice, political affiliations, a lot of things are pulling at us for their attention. Like a lot of families, we were spending a lot of time talking about what we don’t like, but not spending enough time talking about our own values. Family Brand gave us the opportunity to pinpoint who we are as a family, and what we value as a family. The program was set up in a way that everyone in our family from our 10 yr old to our 89 year old father who lives with us, was able to speak into this."

Ian and Sherita Nickerson

"It was so meaningful and inspiring to see our boys loving the process of helping create our Family’s Brand and define our values. And, we find ourselves using and sharing our family values all the time in real situaitons! For example if there is an argument amongst our boys we now simply remind them of one of our values “Hadley’s give our best to each other.” It has been so remarkable. I would recommend this to every family!"

Geoff & Lindsay Hadley

Hadleys Picture

Take Charge of Your Family’s Future with
Family Brand Academy

Mock Ups

FAMILY Brand Academy

$ 497.00
  • Designed to help you create your Family's Brand...mission, vision, values, and culture.
    • Do it yourself at your own pace
    • 35 Online Video Lessons with the Smiths
    • Family Brand Workbook
    • Step by step system to help you live your Family's Brand daily, weekly, monthly, quarterly, and annually.

Family Brand Academy includes…

A 8-week program consisting of 35 short video lessons. It’s less than 1 hour of video content per week, plus family discussion time.

Week 1 & 2 - Your Brand is Your Stand
This week you will discover how to create a culture and brand in your home that every family member wants to be a part of!

Week 3 & 4 - Connecting to Your Family Roots
Did you know that “The more children know about their family’s history, the stronger their sense of control over their lives, the higher their self-esteem and the more successfully they believe their families function?” -Bruce Feiler This week you’ll explore your family roots, and learn how you can use your roots to shape who your family is today.

Week 5 & 6 - Creating Your Family’s Values
This is where it gets fun! Who do you really want to be as a family? In week 3 you’ll use our easy process to create family values to guide who you become.

Week 7 & 8 - Committing to Your Family Brand
You have all the pieces now for an amazing family brand. In week 4 we show you how to really use everything you’ve created daily, weekly, monthly, etc. so that your family brand won’t just be inspirational, but transformational!

Still not ready to start the program? Subscribe to our Newsletter!

Join our Family Brand newsletter to discover monthly inspiration on how you can level up your family culture, and become a better parent, a better spouse, and build a stronger family.

More peace, connection, and fullfillment at home might be just one email away!