Family Brand Podcast

Hello, Family Brand community! Today, we are thrilled to share with you our conversation with Jill Lane, the founder of Fueling Champions. As a mother of three student-athletes and a seasoned professional in performance nutrition and exercise physiology, Jill’s expertise and personal journey offer invaluable lessons for all of us, especially those navigating the world of competitive sports with our children!

Jill’s story is one of passion and dedication. With over two decades of experience consulting top athletes in the NFL, NBA, and MLB, as well as Olympic hopefuls, she brings a wealth of knowledge to the table. But it’s her personal journey, from being a high school All-American and semi-pro athlete to a mom of athletic kids, that truly inspired us.

In our conversation with Jill we dive into the critical aspect of nutrition in young athletes’ lives. It’s not just about what they eat, but how they fuel their bodies for both sports and life. Jill highlighted the importance of energy availability and the concept of REDS, offering a fresh perspective on how nutrition impacts not only physical but also cognitive and emotional health!

One of the most touching moments of the episode was when Jill shared the concept of ‘championing’ our children. This goes beyond nutrition; it’s about empowering them to reach their full potential while maintaining a balance that nurtures their overall growth. (In or outside of sports!) 

Don’t miss out on this inspiring conversation with Jill Lane. Hit play to join us and explore how her insights can impact your family’s journey in sports and beyond! In the Family Brand community, we are committed to nurturing the potential and championing each family member! If you are interested in building your own “Family Brand” follow the links below! 




NEW: What Culture are You Creating In Your Family?

Links From This Episode: 

Episode Minute By Minute:

  • 00:00 Introduction with Special Guest, Jill Lane 
  • 01:04 Introducing Jill Lane and Her Work
  • 01:38 The Relevance of Jill’s Work to the Hosts
  • 04:39 Jill’s Personal Journey as a Student Athlete
  • 05:06 The Birth of Fueling Champions
  • 07:29 The Importance of Knowing Your Goals
  • 09:26 The Role of Parents in Supporting Their Kids
  • 11:05 The Importance of Teaching Kids Responsibility
  • 13:56 The Challenge of Seeing Untapped Potential
  • 16:12 The Role of Championing in Parenting
  • 26:52 The Importance of Championing Others
  • 27:30 The Power of Championing in Personal Growth
  • 28:04 The Role of Parents in Championing Their Children
  • 28:54 Teaching Kids to Ask for Help
  • 30:40 Understanding the Concept of Reds in Sports
  • 33:26 The Impact of Reds on Student Athletes
  • 37:31 The Importance of Proper Fueling for Athletes
  • 40:12 The Role of Food in Performance and Health
  • 45:42 The Power of Noticing How You Feel
  • 47:03 The Impact of Championing on Future Generations
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